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Brand management - 4 Vols.

By: Riley, Francesca Dall'Olm.
Material type: materialTypeLabelBookSeries: Sage library in marketing. Publisher: Los Angeles Sage Publications 2010Description: lxxx, 407 p; vi,491 p; vi, 378 p; vi, 418 p.ISBN: 9781848602083( set of 4 Vols.).Subject(s): Brand name products - Management | Branding (Marketing)DDC classification: R 658.827 Summary: This four-volume set provides a comprehensive overview of brand management literature, documenting the persisting theoretical debates, current challenges, and the consequent literature development. This set also includes of a variety of perspectives on brand management originating from European and Australian, as well as American researchers. (http://www.sagepub.com/booksProdDesc.nav?prodId=Book233481)
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Item type Current location Item location Collection Call number Status Date due Barcode
Reference Vikram Sarabhai Library
Slot 1655 (2 Floor, West Wing) Reference R 658.827 B7-I (Browse shelf) Not for Issue 171983
Reference Vikram Sarabhai Library
Slot 1655 (2 Floor, West Wing) Reference R 658.827 B7-II (Browse shelf) Not for Issue 171984
Reference Vikram Sarabhai Library
Slot 1655 (2 Floor, West Wing) Reference R 658.827 B7-III (Browse shelf) Not for Issue 171985
Reference Vikram Sarabhai Library
Slot 1655 (2 Floor, West Wing) Reference R 658.827 B7-IV (Browse shelf) Not for Issue 171986

This four-volume set provides a comprehensive overview of brand management literature, documenting the persisting theoretical debates, current challenges, and the consequent literature development. This set also includes of a variety of perspectives on brand management originating from European and Australian, as well as American researchers. (http://www.sagepub.com/booksProdDesc.nav?prodId=Book233481)

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