Brand management - 4 Vols.
By: Riley, Francesca Dall'Olm
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Material type: 
BookSeries: Sage library in marketing. Publisher: Los Angeles Sage Publications 2010Description: lxxx, 407 p; vi,491 p; vi, 378 p; vi, 418 p.ISBN: 9781848602083( set of 4 Vols.).Subject(s): Brand name products - Management | Branding (Marketing)DDC classification: R 658.827 Summary: This four-volume set provides a comprehensive overview of brand management literature, documenting the persisting theoretical debates, current challenges, and the consequent literature development. This set also includes of a variety of perspectives on brand management originating from European and Australian, as well as American researchers. (http://www.sagepub.com/booksProdDesc.nav?prodId=Book233481)
| Item type | Current location | Item location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Reference | Vikram Sarabhai Library | Slot 1655 (2 Floor, West Wing) | Reference | R 658.827 B7-I (Browse shelf) | Not for Issue | 171983 | |
| Reference | Vikram Sarabhai Library | Slot 1655 (2 Floor, West Wing) | Reference | R 658.827 B7-II (Browse shelf) | Not for Issue | 171984 | |
| Reference | Vikram Sarabhai Library | Slot 1655 (2 Floor, West Wing) | Reference | R 658.827 B7-III (Browse shelf) | Not for Issue | 171985 | |
| Reference | Vikram Sarabhai Library | Slot 1655 (2 Floor, West Wing) | Reference | R 658.827 B7-IV (Browse shelf) | Not for Issue | 171986 |
This four-volume set provides a comprehensive overview of brand management literature, documenting the persisting theoretical debates, current challenges, and the consequent literature development. This set also includes of a variety of perspectives on brand management originating from European and Australian, as well as American researchers. (http://www.sagepub.com/booksProdDesc.nav?prodId=Book233481)
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