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Building social business: the new kind of capitalism that serves humanity's most pressing needs

By: Yunus, Mohammad.
Material type: materialTypeLabelBookPublisher: New York Public Affairs 2010Description: xxv, 226 p.ISBN: 9781586488246.Subject(s): Capitalism --Moral and ethical aspects | Social entrepreneurship | Social responsibility of businessDDC classification: 658.407 Summary: This third book by Professor Yunus, following Banker to the Poor and Creating a World Without Poverty, is dedicated solely towards the concept of social business, its implementation, and its maintenance. Social business is an innovative business model which promotes the idea of doing business in order to address a social problem, and not to maximize profit. As the title suggests, this complement to traditional capitalism truly can serve humanityHs most pressing needs, especially poverty. Each and every social business creates employment, good working conditions, and of course, addresses a specific social ill such as lack of education, healthcare, and good nutrition. (http://www.muhammadyunus.org/Publications/coming-in-may-2010-building-social-business-the-new-kind-of-capitalism-that-serves-humanitys-most-pressing-needs/)
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This third book by Professor Yunus, following Banker to the Poor and Creating a World Without Poverty, is dedicated solely towards the concept of social business, its implementation, and its maintenance. Social business is an innovative business model which promotes the idea of doing business in order to address a social problem, and not to maximize profit. As the title suggests, this complement to traditional capitalism truly can serve humanityHs most pressing needs, especially poverty. Each and every social business creates employment, good working conditions, and of course, addresses a specific social ill such as lack of education, healthcare, and good nutrition. (http://www.muhammadyunus.org/Publications/coming-in-may-2010-building-social-business-the-new-kind-of-capitalism-that-serves-humanitys-most-pressing-needs/)

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