International business

By: Czinkota, Michael R
Material type: TextTextPublisher: New Delhi Cengage Learning India Pvt. Ltd. 2005Edition: 7th edDescription: xxxiii, 782 p.ISBN: 9788131504271Subject(s): International business enterprisesDDC classification: 338.88 Summary: Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains up-to-date through Updated or newly written cases, streamlined writing and expanded coverage of relevant global changes.
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Slot 960 (0 Floor, East Wing) 338.88 C9I6/2005 (Browse shelf) Available 169946

Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios and cases that help
students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains up-to-date through Updated or newly written cases, streamlined writing and expanded coverage of relevant global changes.

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