Brand building advertising: concepts and cases (Case Book II)
By: Parameswaran, M. G.
Contributor(s): Medh, Kinjal.Material type: BookPublisher: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Description: xiii, 200 p.ISBN: 9780070707139; 0070707138.Subject(s): Advertising - Brand name products - IndiaDDC classification: 659.10954
|Item type||Current location||Item location||Call number||Status||Date due||Barcode|
|Books||Vikram Sarabhai Library||Slot 2212 (2 Floor, East Wing)||659.10954 P2B7 (Browse shelf)||Available||173172|
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|659.1092 O8A2 Ad land: searching for the meaning of life on a branded planet||659.10954 C4I6 Indian advertising: 1780 to 1950 A.D.||659.10954 C4I6 Indian advertising: laughter and tears: 1950 to 2013||659.10954 P2B7 Brand building advertising: concepts and cases (Case Book II)||659.10954 S7A2 Adapting to markets: repackaging commercials in Indian languages||659.1095493 K3B8 Buying and believing: Sri Lankan advertising and consumers in a transnational world||659.10973 B6U6 Under the radar: talking to today's cynical consumer|
Case studies of brands handled by DRAFTFCB + Ulka Advertising, Mumbi