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Brand building advertising: concepts and cases (Case Book II)

By: Parameswaran, M. G.
Contributor(s): Medh, Kinjal.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Description: xiii, 200 p.ISBN: 9780070707139; 0070707138.Subject(s): Advertising - Brand name products - IndiaDDC classification: 659.10954
List(s) this item appears in: Brand_India_Books
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Case studies of brands handled by DRAFTFCB + Ulka Advertising, Mumbi

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