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The dragonfly effect: quick, effective, and powerful ways to use social media to drive social change

By: Aaker, Jennifer.
Contributor(s): Smith, Andy | Adler, Carlye.
Material type: materialTypeLabelBookPublisher: San Francisco Jossey - Bass 2010Description: xxv, 211 p.ISBN: 9780470614150.Subject(s): Internet marketing - Political aspects | Social media - Political aspects | Internet - Social aspects | Social entrepreneurship | Social responsibility of business | Social changeDDC classification: 658.872 Summary: Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. (http://search.barnesandnoble.com)
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Books Vikram Sarabhai Library
Slot 2201 (2 Floor, East Wing) 658.872 A2D7 (Browse shelf) Available 172140

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. (http://search.barnesandnoble.com)

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