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The social organization: how to use social media to tap the collective genius of your customers and employees

By: Bradley, Anthony J.
Contributor(s): Mcdonald, Mark P.
Material type: materialTypeLabelBookPublisher: Boston Harvard Business Review Press 2011Description: xiii, 252 p.ISBN: 9781422172360.Subject(s): Management - Social aspects | Social media | Industrial sociologyDDC classification: 658.872 Summary: As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster-and capitalize on-customers' and employees' collective efforts. But the new social technology landscape isn't about the technology. It's about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results. (http://hbr.org/product/the-social-organization-how-to-use-social-media-to/an/10536-HBK-ENG?Ntt=The%2520social%2520organization%253A%2520how%2520to%2520use%2520social%2520media%2520to%2520tap%2520the%2520collective%2520genius%2520of%2520your%2520customers%2520and%2520employees)
List(s) this item appears in: Gartner Books
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Books Vikram Sarabhai Library
Slot 2201 (2 Floor, East Wing) 658.872 B7S6 (Browse shelf) Available 174652

Selected from Lib. Conf. Dec 7-9, 2011

As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster-and capitalize on-customers' and employees' collective efforts. But the new social technology landscape isn't about the technology. It's about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results. (http://hbr.org/product/the-social-organization-how-to-use-social-media-to/an/10536-HBK-ENG?Ntt=The%2520social%2520organization%253A%2520how%2520to%2520use%2520social%2520media%2520to%2520tap%2520the%2520collective%2520genius%2520of%2520your%2520customers%2520and%2520employees)

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