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The brand gap: how to bridge the distance between business strategy and design

By: Neumeier, Marty.
Material type: materialTypeLabelBookPublisher: Berkekley New Riders 2006Edition: Revised edition.Description: 194 p.ISBN: 9780321348104.Subject(s): Brand name products | Brand name products - PlanningDDC classification: 658.827 Summary: Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly 'get it.' This deceptively simple book offers everyone in the company access to the most powerful business tool since the spreadsheet.
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Books Vikram Sarabhai Library
Slot 2180 (2 Floor, East Wing) 658.827 N3B7 (Browse shelf) Available 172425

Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly 'get it.' This deceptively simple book offers everyone in the company access to the most powerful business tool since the spreadsheet.

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