Emerging economies and the transformation of international business: Brazil, Russia, India and China (BRICs)

Contributor(s): Jain, Subhash C [Editor]
Material type: TextTextSeries: New horizons in international businessPublisher: Cheltenham Edward Elgar 2006Description: xvi, 649 p.ISBN: 9781845425975Subject(s): International trade | Strategic planning - Developing countries - Case studiesDDC classification: 338.88 Summary: The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality. (http://www.e-elgar.co.uk/bookentry_main.lasso?id=3988&breadcrumlink=&breadcrum=&sub_values=&site_Bus_Man=&site_dev=&site_eco=&site_env_eco=&site_inn_tech=&site_int_pol=&site_law=&site_pub_soc=)
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Books Vikram Sarabhai Library
Slot 961 (0 Floor, East Wing) 338.88 E6 (Browse shelf) Available 175908

The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality. (http://www.e-elgar.co.uk/bookentry_main.lasso?id=3988&breadcrumlink=&breadcrum=&sub_values=&site_Bus_Man=&site_dev=&site_eco=&site_env_eco=&site_inn_tech=&site_int_pol=&site_law=&site_pub_soc=)

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