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Brand new: solving the innovation paradox: how great brands invent and launch new products, services, and business models

By: Maddock, G. Michael.
Contributor(s): Uriarte, Luisa C | Miller, Brett S | Douglas, Maddock | Flaim, Javier | Brown, Paul B.
Material type: materialTypeLabelBookPublisher: Hoboken John Wiley & Sons 2011Description: xii, 218 p.ISBN: 9780470643594.Subject(s): Technological innovatios | New products | Creative ability in businessDDC classification: 658.575 Summary: Brand News revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. (http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470643595.html)
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Books Vikram Sarabhai Library
Slot 2125 (2 Floor, East Wing) 658.575 M2B7 (Browse shelf) Available 174283

Brand News revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. (http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470643595.html)

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