New products management Crawford, Merle
By: Crawford, Merle
Contributor(s): Di Benedetto, Anthony
Material type: 
TextPublisher: New Delhi Tata McGraw Hill Education Private Limited 2011Edition: 9th edDescription: xviii, 558 p.ISBN: 9780071332651Subject(s): New products - ManagementDDC classification: 658.57 Summary: Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management. (http://www.tatamcgrawhill.com/html/9780073529882.html)
| Item type | Current location | Item location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Slot 2122 (2 Floor, East Wing) | 658.57 C7N3/2011 (Browse shelf) | Available | 173494 |
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management. (http://www.tatamcgrawhill.com/html/9780073529882.html)
There are no comments for this item.