Competitive solutions: the strategist's toolkit McAfee, R. Preston
By: McAfee, R. Preston
Material type: 
TextPublisher: New Jersey Princeton Uinversity Press 2002Description: xx, 404 p.ISBN: 9780691124032Subject(s): Strategic planning | Business planning | Decision making | Game theory | Pricing | Antitrust law | Industrial management | Competition | Strategic planning - Case studiesDDC classification: 658.4012 Summary: Counter Competitive Solutions is an entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops the intellectual tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as well as extensive research, McAfee emphasizes cooperation, pricing, litigation, and antitrust as vital to a firm's competitive posture--and focuses more attention on these elements than do most business strategy accounts. (LOC)
| Item type | Current location | Item location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Slot 2041 (2 Floor, East Wing) | 658.4012 M2C6 (Browse shelf) | Available | 170978 |
Includes bibliographical references and index.
Counter Competitive Solutions is an entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops the intellectual tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as well as extensive research, McAfee emphasizes cooperation, pricing, litigation, and antitrust as vital to a firm's competitive posture--and focuses more attention on these elements than do most business strategy accounts. (LOC)
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