Competitive solutions: the strategist's toolkit McAfee, R. Preston

By: McAfee, R. Preston
Material type: TextTextPublisher: New Jersey Princeton Uinversity Press 2002Description: xx, 404 p.ISBN: 9780691124032Subject(s): Strategic planning | Business planning | Decision making | Game theory | Pricing | Antitrust law | Industrial management | Competition | Strategic planning - Case studiesDDC classification: 658.4012 Summary: Counter Competitive Solutions is an entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops the intellectual tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as well as extensive research, McAfee emphasizes cooperation, pricing, litigation, and antitrust as vital to a firm's competitive posture--and focuses more attention on these elements than do most business strategy accounts. (LOC)
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Slot 2041 (2 Floor, East Wing) 658.4012 M2C6 (Browse shelf) Available 170978

Includes bibliographical references and index.

Counter Competitive Solutions is an entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops the intellectual tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as well as extensive research, McAfee emphasizes cooperation, pricing, litigation, and antitrust as vital to a firm's competitive posture--and focuses more attention on these elements than do most business strategy accounts. (LOC)

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