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Electronic commerce: a managerial perspective 2006

By: Turban, Efraim.
Contributor(s): King, David | Viehland, Dennis | Lee, Jae | Kohli, Rajiv [Contributor] | Cheung, Christy [Contributor] | Lai, Linda [Contributor].
Material type: materialTypeLabelBookPublisher: Delhi Dorling Kindersley (India) Pvt. Ltd. 2009; Delhi Pearson Education, Inc. 2006Edition: 4th ed.Description: 834 p.ISBN: 9788131724781.Subject(s): Electronic commerce | Electronic commerce - Management | Information technology - Management | Business enterprises - Computer networksDDC classification: 658.054678 Summary: The Book is designed for undergraduate and graduate courses in Electronic Commerce. It is also helpful for instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. The book is the best seller in the business school market.
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Books Vikram Sarabhai Library
Slot 1869 (2 Floor, East Wing) 658.054678 T8E5/2006 (Browse shelf) Available 169842

The Book is designed for undergraduate and graduate courses in Electronic Commerce. It is also helpful for instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. The book is the best seller in the business school market.

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