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About face: the secrets of emotionally effective advertising
Material type:
TextPublication details: Kogan Page 2010 LondonDescription: xii, 196 pISBN: - 9780749457570
- 659.1019 H4A2
| Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Rack 40-A / Slot 2300 (2nd Floor, East Wing) | Non-fiction | General Stacks | 659.1019 H4A2 (Browse shelf(Opens below)) | Available | 170823 |
Browsing Vikram Sarabhai Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| 659.101 A2 Advertising theory | 659.1019 A8 Attention, attitude, and affect in response to advertising | 659.1019 F3P8 The psychology of advertising | 659.1019 H4A2 About face: the secrets of emotionally effective advertising | 659.1019 S8A5 Alchemy: the magic of original thinking in a world of mind-numbing conformity | 659.102573 B7 The brand trust report: India study 2011 | 659.102573 C4B7 The brand trust report: India study 2012 |
About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging.
http://www.koganpage.com
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