Marketing 3.0: from products to customers to the human spirit Kotler, Philip

By: Kotler, Philip
Contributor(s): Kartajaya, Hermawan | Setiawan, Iwan
Material type: TextTextSeries: Times business seriesPublisher: New Delhi Wiley India Pvt. Ltd 2010Description: xv, 188 p. ISBN: 9788126526192Subject(s): MarketingDDC classification: 658.872 Summary: The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. (http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470598824.html)
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The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. (http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470598824.html)

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