Marketing 3.0: from products to customers to human spirit Kotler, Philip
By: Kotler, Philip
Material type:

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. (http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470598824.html)
There are no comments for this item.