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Managing innovation: integrating technological market and organizational change

By: Tidd, Joe.
Contributor(s): Bessant, John.
Publisher: West Sussex John Wiley and Sons, Inc. 2009Edition: 4th ed.Description: xv, 622 p.ISBN: 9780470998106.Subject(s): Technological innovations - Management | Industrial management | Organizational changeDDC classification: 658.4063 Summary: Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant provide an integrative approach to the subject.
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Books Vikram Sarabhai Library
Slot 2072 (2 Floor, East Wing) 658.4063 T4M2/2009 (Browse shelf) Checked out 12/01/2020 168577

Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant provide an integrative approach to the subject.

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