Amazon cover image
Image from Amazon.com

Strategic marketing for health care organizations: building a customer-driven health system

By: Contributor(s): Publication details: San Francisco Jossey Bass 2008Description: xx, 556 pISBN:
  • 9780787984960
Subject(s): DDC classification:
  • 362.10688
Summary: This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the competitive edge in the health care arena. The authors analyze many aspects of customer driven health care industries, and use examples and cases to show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors. Source: http://www.alibris.com/
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 25-B / Slot 1151 (0 Floor, East Wing) General Stacks 362.10688 K6S8 (Browse shelf(Opens below)) Available 167692

Includes bibliographical references and index

This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the competitive edge in the health care arena. The authors analyze many aspects of customer driven health care industries, and use examples and cases to show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors. Source: http://www.alibris.com/

There are no comments on this title.

to post a comment.