Search engine marketing, Inc.: driving search traffic to your company's web site Moran, Mike

By: Moran, Mike
Contributor(s): Hunt, Bill
Publisher: New Jersey IBM Press 2009Edition: 2nd edDescription: xxxvi, 627 p With CD at Acc.No.CD1444ISBN: 9780136068686; 0136068685Subject(s): Internet marketing | Internet advertising | Electronic commerceDDC classification: 658.872 Summary: In this book, two world-class experts present todayHs best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect todayHs latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. YouHll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Source: Back of the Book Cover
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In this book, two world-class experts present todayHs best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect todayHs latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. YouHll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Source: Back of the Book Cover

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