Strategic analysis: a guide to practice Waldersee, Robert
By: Waldersee, Robert
Contributor(s): Tywoniak, Stephane
Publisher: Boston McGraw-Hill Irwin 2007Description: viii, 198 p.ISBN: 9780070131569Subject(s): Strategic planning | ManagementDDC classification: 658.4012 Summary: Strategic Analysis: A Guide to Practice is uniquely designed to bridge the theory-practice divide. The book presents the fundamentals of strategic management theory alongside methods of analysis. Analytical methods are then applied to the theoretical concepts to describe best practice. Students will be able to develop their skills with application exercises that allow them to practice the theories and analytical methods on real cases. The book contains a running case, WineRidge, that allows the students to develop a comprehensive strategic analysis of a single organisation. Unlike traditional cases, Wine Ridge has been designed as a set of reports that mirrors the type of information from which an analyst would work. In an environment of KPIs, profit centres, devolved decision making, project organizations and new public sector management, graduates will soon find themselves making strategic decisions. Yet many educators increasingly feel that the traditional approach to teaching strategy (based on detailed theory education) does not translate into an ability to apply what is learned. Strategic Analysis: A Guide to Practice provides that vital link.
| Item type | Current location | Item location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Slot 2043 (2 Floor, East Wing) | 658.4012 W2S8 (Browse shelf) | Available | 166999 |
Strategic Analysis: A Guide to Practice is uniquely designed to bridge the theory-practice divide. The book presents the fundamentals of strategic management theory alongside methods of analysis. Analytical methods are then applied to the theoretical concepts to describe best practice. Students will be able to develop their skills with application exercises that allow them to practice the theories and analytical methods on real cases. The book contains a running case, WineRidge, that allows the students to develop a comprehensive strategic analysis of a single organisation. Unlike traditional cases, Wine Ridge has been designed as a set of reports that mirrors the type of information from which an analyst would work. In an environment of KPIs, profit centres, devolved decision making, project organizations and new public sector management, graduates will soon find themselves making strategic decisions. Yet many educators increasingly feel that the traditional approach to teaching strategy (based on detailed theory education) does not translate into an ability to apply what is learned. Strategic Analysis: A Guide to Practice provides that vital link.
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