International trade and export management

By: Material type: TextTextPublication details: Bombay Himalaya Publishing House 2007Description: 528 p.: ill. Includes bibliographical referencesSubject(s): DDC classification:
  • 382.6 C4I6
Summary: This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues, and organizations related to international trade and investment, provides a theoretical background for the study of Export Management. The subject matter is presented in a lucid style so that it could be easily understood even by those who do not have any academic background in Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of Indias̀ foreign trade and commercial policy, including the regulation of foreign trade. Part IV presents some cases. First published two decades ago, the book received a tremendous response. It has been revised and modified a number of times. This edition, however, is characterized by a thorough revision and substantial modification to reflect the rapidly changing environment of International Trade and has been restructured to be an authoritative text on the subject. This book is meant mostly for the undergraduate students of Management, Commerce, Economics, Law, etc. Yet, the general reader and post-graduate students will welcome it as an authentic primer on a complex subject.
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Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 27-A / Slot 1283 (0 Floor, East Wing) General Stacks 382.6 C4I6 (Browse shelf(Opens below)) Available 166805

Table of Contents

pt. 1. International trade: theories, concepts, trends and organisations
pt. 2. International marketing management
pt. 3. Foreign trade of India: policy, regulation and promotion
pt. 4. Cases.

This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues, and organizations related to international trade and investment, provides a theoretical background for the study of Export Management. The subject matter is presented in a lucid style so that it could be easily understood even by those who do not have any academic background in Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of Indias̀ foreign trade and commercial policy, including the regulation of foreign trade. Part IV presents some cases. First published two decades ago, the book received a tremendous response. It has been revised and modified a number of times. This edition, however, is characterized by a thorough revision and substantial modification to reflect the rapidly changing environment of International Trade and has been restructured to be an authoritative text on the subject. This book is meant mostly for the undergraduate students of Management, Commerce, Economics, Law, etc. Yet, the general reader and post-graduate students will welcome it as an authentic primer on a complex subject.

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