Corporate social responsibility: doing the most good for your company and your cause Kotler, Philip

By: Kotler, Philip
Contributor(s): Lee, Nancy
Publisher: New Delhi Wiley India Pvt. Ltd 2005Description: x, 307 p., iISBN: 9788126518432Subject(s): Social responsibility of business | Social marketing | Corporations - Corporate imageDDC classification: 658.408 Summary: Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
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Books Vikram Sarabhai Library
Slot 2075 (2 Floor, East Wing) 658.408 K6C6 (Browse shelf) Available 166615

Includes bibliographical references (p. 277-295) and index.

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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