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Electronic commerce: a managerial perspective 2008

By: Turban, Efraim.
Contributor(s): King, David | McKay, Judy | Peter, Marshall | Lee, Jae | Viehland, Dennis | Volonino, Linda [Contributor] | Cheung, Christy [Contributor] | Lai, Linda [Contributor] | Pollard, Carol [Contributor].
Publisher: New Jersey PrenticeHall 2008Description: xlix, 910 p.ISBN: 9780132243315.Subject(s): Electronic commerce | Electronic commerce - Management | Information technology - Management | Business enterprises - Computer networksDDC classification: 658.054678 Summary: This text describes the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.
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Books Vikram Sarabhai Library
Slot 1870 (2 Floor, East Wing) 658.054678 T8E5 (Browse shelf) Available 166161

This text describes the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

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