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Thinking creatively at work: a sourcebook

By: D'Cruz, Premilla.
Material type: materialTypeLabelBookPublisher: New Delhi Sage Response 2008Description: 220 p.: col. ill. Includes references.ISBN: 9788178298535.Subject(s): Creative ability in business | Creative thinking | Creative abilityDDC classification: FP 153.35 Summary: Thinking Creatively at Work: A Sourcebook puts forth a dynamic, comprehensive and contextualized understanding of creativity. It captures process and outcome dimensions, integrating multiple viewpoints from cognitive psychology while strengthening intra-organizational contexts. The book offers a graded, holistic training program that fills a gap felt by management educators and trainers. It encompasses the mandates of the deficit and barrier models of creativity training, addressing techniques, facilitators and inhibitors. The program ensures lasting changes in the individual's cognitive abilities and integrates these with his existing skills. https://in.sagepub.com/en-in/sas/thinking-creatively-at-work/book233468
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Item type Current location Item location Collection Call number Copy number Status Notes Date due Barcode
Books Vikram Sarabhai Library
Faculty Publication
Slot 1429 (2 Floor, West Wing) Reference R FP 153.35 D2T4-1 (Browse shelf) 1 Not for Issue 165706
Books Vikram Sarabhai Library
Faculty Publication
Slot 1429 (2 Floor, West Wing) Non-fiction FP 153.35 D2T4-2 (Browse shelf) 2 Available PM (01/09/2017) 169500
Books Vikram Sarabhai Library
Faculty Publication
Slot 1429 (2 Floor, West Wing) Non-fiction FP 153.35 D2T4-3 (Browse shelf) 3 Available 190080

Table of contents

PART I. Understanding the Sphere of Creativity
PART II. Getting Oriented
Module 1. Initiating Ideation
Module 2. Thinking Laterally
Module 3. Relayering
Module 4. Fantasy Trials
Module 5. Essential Brainstorming

Thinking Creatively at Work: A Sourcebook puts forth a dynamic, comprehensive and contextualized understanding of creativity. It captures process and outcome dimensions, integrating multiple viewpoints from cognitive psychology while strengthening intra-organizational contexts.
The book offers a graded, holistic training program that fills a gap felt by management educators and trainers. It encompasses the mandates of the deficit and barrier models of creativity training, addressing techniques, facilitators and inhibitors. The program ensures lasting changes in the individual's cognitive abilities and integrates these with his existing skills.

https://in.sagepub.com/en-in/sas/thinking-creatively-at-work/book233468

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