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Accidental branding: how ordinary people build extraordinary brands

By: Vinjamuri, David.
Publisher: New Jersey John Wiley and Sons 2008Description: xii, 212 p.ISBN: 9780470165065.Subject(s): Branding (Marketing) - United States - Case studies | Entrepreneurship - United States - Case studies | Serendipity - United States - Case studies | Businesspeople - United States - BiographyDDC classification: 658.827 Summary: Accidental Branding, How Ordinary People Build Extraordinary Brands tells the story of seven average people who developed incredibly successful brands despite their lack of formal marketing training. Instead, each person had a strong belief in his or her product and enough common sense and commitment to develop those products into powerful brands and businesses. Vinjamuri tells the stories of: The Storyteller: John Peterman (J. Peterman) The Contrarian: Craig Newmark (craigslist) The Tinkerer: Gary Erickson (Clif Bar) The Visionary and the Strategist: Myriam Zaoui and Eric Malka (The Art of Shaving) The Pugilist: Gert Boyle (Columbia Sportswear) The Perfectionist: Julie Aigner-Clark (Baby Einstein) The Anarchist: Roxanne Quimby (Burt's Bees) Each person's story is very different and demonstrates a variety of core business and marketing lessons readers can learn from regardless of formal training and experience levels.
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Books Vikram Sarabhai Library
Slot 2181 (2 Floor, East Wing) 658.827 V4A2 (Browse shelf) Available 165275

Accidental Branding, How Ordinary People Build Extraordinary Brands tells the story of seven average people who developed incredibly successful brands despite their lack of formal marketing training. Instead, each person had a strong belief in his or her product and enough common sense and commitment to develop those products into powerful brands and businesses. Vinjamuri tells the stories of: The Storyteller: John Peterman (J. Peterman) The Contrarian: Craig Newmark (craigslist) The Tinkerer: Gary Erickson (Clif Bar) The Visionary and the Strategist: Myriam Zaoui and Eric Malka (The Art of Shaving) The Pugilist: Gert Boyle (Columbia Sportswear) The Perfectionist: Julie Aigner-Clark (Baby Einstein) The Anarchist: Roxanne Quimby (Burt's Bees) Each person's story is very different and demonstrates a variety of core business and marketing lessons readers can learn from regardless of formal training and experience levels.

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