Creativity: unconventional wisdom from 20 accomplished minds
Publication details: New York Palgrave Macmillan 2007Description: 236 pISBN: 9780230226210Subject(s): Creativity and organizations | Creative ability in businessDDC classification: 658.4063 Summary: This fascinating book is about creativity in business and management. The authors have interviewed well known creative people in a number of fields to identify how creative methods work, including the drivers and influences upon creativity, creative inspiration, creative problem solving and creative influences. Their analysis shows that while there are common themes and methods, creativity will also solve problems with uncommon results and deliver the unexpected. This book will be of interest to anybody trying to better understand creativity.Item type | Current library | Item location | Call number | Status | Notes | Date due | Barcode |
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Books | Vikram Sarabhai Library | 658.4063 C7 (Browse shelf(Opens below)) | Available | FM | 165168 |
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This fascinating book is about creativity in business and management. The authors have interviewed well known creative people in a number of fields to identify how creative methods work, including the drivers and influences upon creativity, creative inspiration, creative problem solving and creative influences. Their analysis shows that while there are common themes and methods, creativity will also solve problems with uncommon results and deliver the unexpected. This book will be of interest to anybody trying to better understand creativity.
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