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The IBM way; insights into the world's most successful marketing organization

By: Rodgers, Buck.
Material type: materialTypeLabelBookPublisher: New York Harper & Row 1986Description: 233 p.Subject(s): International business Machines Corporation | Electronic office machine - Marketing - Case studies | Marketing - Case studies | Computers - Marketing's - Case studiesDDC classification: 338.762138195
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Item type Current location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
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Non-fiction 338.762138195 R6I6 (Browse shelf) Missing Not for Issue 113405

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