Marketing: contributions from the behavioral sciences Zaltman, Gerald

By: Zaltman, Gerald
Material type: TextTextSeries: The Harbrace series in business and economicsPublisher: New York Harcourt, Brace & World 1965Description: x, 163 p.Subject(s): MarketingDDC classification: 658.8
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Books Vikram Sarabhai Library
KLMDC 658.8 Z2M2-1 (Browse shelf) 1 Available 19286
Books Vikram Sarabhai Library
KLMDC 658.8 Z2M2-2 (Browse shelf) 2 Available 27334

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