Indian Institute of Management Ahmedabad

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Marketing: contributions from the behavioral sciences

By: Zaltman, Gerald.
Material type: materialTypeLabelBookSeries: The Harbrace series in business and economics. Publisher: New York Harcourt, Brace & World 1965Description: x, 163 p.Subject(s): MarketingDDC classification: 658.8
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Item type Current location Item location Call number Copy number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 658.8 Z2M2-1 (Browse shelf) 1 Available 19286
Books Vikram Sarabhai Library
KLMDC 658.8 Z2M2-2 (Browse shelf) 2 Available 27334

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