Innovative behaviour and communication Robertson, Thomas S.

By: Robertson, Thomas S
Material type: TextTextSeries: Editors series in marketingPublisher: New York Holt, Rinehart and Winston,INC. 1971Description: xiv, 331 pISBN: 0030791057Subject(s): Marketing | Diffusion of innovations | New productsDDC classification: 658.8
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Books Vikram Sarabhai Library
KLMDC 658.8 R6I6 (Browse shelf) Available 56510

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