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Innovative behaviour and communication

By: Robertson, Thomas S.
Material type: materialTypeLabelBookSeries: Editors series in marketing. Publisher: New York Holt, Rinehart and Winston,INC. 1971Description: xiv, 331 p.ISBN: 0030791057.Subject(s): Marketing | Diffusion of innovations | New productsDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 658.8 R6I6 (Browse shelf) Available 56510

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