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Managing the marketing function: concepts, analysis, and application

By: Rathmell, John M.
Material type: materialTypeLabelBookSeries: The Wiley marketing series. Publisher: New York John Wiley & Sons 1969Description: xxi, 636 p.ISBN: 471709247.Subject(s): Marketing managementDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 658.8 R2M2 (Browse shelf) Available 46949

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