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A decision sequence analysis of developments in marketing communications

By: Ray, Michael L.
Material type: materialTypeLabelBookSeries: Marketing Science Institute, Working paper, Preliminary research report. Publisher: Cambridge,Mass Marketing Science Institute 197Description: 32 p.Subject(s): Advertising research | Marketing - Mathematical modelsDDC classification: 658.8
List(s) this item appears in: 2.MARKETING
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Books Vikram Sarabhai Library
KLMDC 658.8 R2D3 (Browse shelf) Available 68898

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