Indian Institute of Management Ahmedabad

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'All to one' : the winning model for marketing in the post-internet economy

By: Luengo-Jones, Steve.
Material type: materialTypeLabelBookPublisher: London The McGraw-Hill Companies 2001Description: xvii, 278 p.ISBN: 0077097998; 9780077097998.Subject(s): Internet advertasing | Marketing - Data Processing | Internet marketing | Corporation - Data processing | Electronic commerceDDC classification: 658.84
List(s) this item appears in: Internet Marketing
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2194 (2 Floor, East Wing) 658.84 L8A5 (Browse shelf) Available 149431

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