New services evolution processes (Thesis) Bhatt, Sanjeev

By: Bhatt, Sanjeev
Material type: TextTextPublisher: Ahmedabad IIM, Ahmedabad 1991Description: Various PagingsSubject(s): New products | Service innovation | Thesis (Marketing) - IIMADDC classification: TH 1991/01
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Khandwalla, P. N. (Guide) Thesis Advisory Committee: P. N. Khandwalla (Chairman), Prof. Abhinandan K. Jain and Prof. Sipra Mukhopadhyay

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