New product introduction processes in Indian consumer goods industry (Thesis) Raju Vijarram, M.

By: Raju Vijarram, M
Material type: TextTextPublisher: Ahmedabad IIM, Ahmedabad 1984Description: 338 p.Subject(s): New Products | Consumer goods industry | Products introduction - India | Thesis (Marketing) - IIMADDC classification: TH 1984/04
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Bhandari, L. R. (Guide) Thesis (FPM) Adviosory Committee: Prof. L. R. Bahndar (Chairman), Prof. G. R. Kulkarni and Prof. T. V. Rao (Member)

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