New product forecasting: models and applications

Contributor(s): Wind, Yoram Jerry [Editor] | Mahajan, Vijay [Editor] | Cardozo, Richard N [Editor]
Material type: TextTextPublisher: Lexington Lexington Books 1981Description: x, 564 p.ISBN: 0669041025Subject(s): New products - Mathematical models - Addresses, essays, lectures | Products management - Mathematical models | Sale forecasting - Mathematical models - Addresses, essays, lectureDDC classification: 658.57072
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