Indian Institute of Management Ahmedabad

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Creating and marketing new products Wills, Gordon

By: Wills, Gordon
Contributor(s): Hayhurst, Roy | Midgley, David
Material type: TextTextPublisher: London Crosby Lockwood Staples 1973Description: vii, 484 p.ISBN: 0258969008Subject(s): New products | Marketing researchDDC classification: 658.57
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 658.57 W4C7 (Browse shelf) Available 62436

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