Systematic new product development Douglas, Gordon

By: Douglas, Gordon
Contributor(s): Kemp, Philip | Cook Jeremy
Material type: TextTextPublisher: Aldershot, Hants Gower 1983Edition: 2nd edDescription: vii, 175 p.ISBN: 0566024128Subject(s): New products | Marketing | Diversification in industryDDC classification: 658.575
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