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Strategic marketing management: concepts and cases: an Indian context

By: Khurana, Rakesh.
Contributor(s): Ravichandran, A. N.
Material type: materialTypeLabelBookPublisher: Delhi Global Business Press 1995Description: xi, 257 p.ISBN: 8172400837.Subject(s): Marketing management | Consumer Behaviour | Case studiesDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2148 (2 Floor, East Wing) 658.8 K4S8 (Browse shelf) Available 133935

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