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Globalization of consumer markets : structures and strategies

Contributor(s): Hassan, Salah R [Editor] | Kaynak, Erdener [Editor].
Material type: materialTypeLabelBookPublisher: New York International Business Press 1994Description: xxi, 333 p.ISBN: 1560244291; 9781560244295.Subject(s): Advertising | Consumer behaviour | International business enterprises | Management : Standards | Export marketingDDC classification: 658.84
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2192 (2 Floor, East Wing) 658.84 G51 (Browse shelf) Available 133795

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