Normal view MARC view ISBD view

Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research

By: Bearden, William O.
Contributor(s): Mobley, Mary F | Netemeyer, Richard G.
Material type: materialTypeLabelBookPublisher: Newbury Park Sage publications 1993Description: xii, 353 p.ISBN: 0803951558.Subject(s): Consumer Behaviour | Research | Marketing researchDDC classification: 658.83
List(s) this item appears in: Marketing Scales | Sage Handbooks
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2182 (2 Floor, East Wing) 658.83 B3H2 (Browse shelf) Available 129530

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha