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Marketing challenges: cases and exercises

By: Lovelock, Christopher H.
Contributor(s): Weinberg, Charles B.
Material type: materialTypeLabelBookSeries: McGraw-Hill Series in Marketing. Publisher: New York McGraw-Hill, Inc. 1993Edition: 3rd ed.Description: xxxix, 628 p.ISBN: 9780071125130.Subject(s): Marketing - Case studiesDDC classification: 658.8
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