Hearing the voice of the market: competitive advantage through creative use of market information Barabba, Vincent P.

By: Barabba, Vincent P
Contributor(s): Zaltman, Gerald
Material type: TextTextPublisher: Boston, Mass. Harvard Business School Press 1991Description: xiv, 294 p.ISSN: 9780875842417Subject(s): Competition | Marketing researchDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
Non-fiction 658.8 B2H3 (Browse shelf) Available 125170

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