Normal view MARC view

Entry Topical Term

Number of records used in: 249

001 - CONTROL NUMBER

  • control field: 7070

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name as entry element: Marketing management

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (OSt)6403: Buzzell, Robert D. 7069, Marketing research and information systems: text and cases , 1969

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