Brand extension - a case of Vadilal by Dronodeb Raychaudhuri and Suyash Lad (Student Project) (Record no. 68961)

000 -LEADER
fixed length control field 00863nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2003 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number SP 2003/983
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Raychaudhuri, Dronodeb
9 (RLIN) 73752
245 ## - TITLE STATEMENT
Title Brand extension - a case of Vadilal by Dronodeb Raychaudhuri and Suyash Lad (Student Project)
Statement of responsibility, etc. Raychaudhuri, Dronodeb
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Ahmedabad
Date of publication, distribution, etc. 2003
Name of publisher, distributor, etc. Indian Institute of Management
300 ## - PHYSICAL DESCRIPTION
Extent 65 p.
500 ## - GENERAL NOTE
General note Submitted to Prof. P. K. Sinha
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Trade - marks
9 (RLIN) 30790
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 41461
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Vadilal industries
9 (RLIN) 73753
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Project report (student)
9 (RLIN) 68539
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lad, Suyash
9 (RLIN) 73458
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Student Project
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Reference Vikram Sarabhai Library Vikram Sarabhai Library Students Project 2009-05-05 SP 2003/983 SP000983 2009-09-04 2009-09-04 Student Project

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