Advertising regulationsin India: in the context of the consumer and MRTP by Amit Bordia (Student Project) (Record no. 68596)

000 -LEADER
fixed length control field 00800nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1998 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number SP 1998/618
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bordia, Amit
9 (RLIN) 71783
245 ## - TITLE STATEMENT
Title Advertising regulationsin India: in the context of the consumer and MRTP by Amit Bordia (Student Project)
Statement of responsibility, etc. Bordia, Amit
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Ahmedabad
Date of publication, distribution, etc. 1998
Name of publisher, distributor, etc. Indian Institute of Management
300 ## - PHYSICAL DESCRIPTION
Extent 68 p.
500 ## - GENERAL NOTE
General note Submitted to Prof. Rakesh Basant
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 41461
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Project report (student)
9 (RLIN) 68539
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer
9 (RLIN) 27128
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management - India
9 (RLIN) 71784
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Student Project
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00000.00
-- INR
-- 20/12/1997
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Reference Vikram Sarabhai Library Vikram Sarabhai Library Students Project 2009-05-05 SP 1998/618 SP000618 2009-09-04 2009-09-04 Student Project

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