Contemporary marketing (CD) (Record no. 66070)

000 -LEADER
fixed length control field 01583nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2004 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number D000088
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Boone, Louis E.
9 (RLIN) 66425
245 ## - TITLE STATEMENT
Title Contemporary marketing (CD)
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Canada
Name of publisher, distributor, etc. Thomson
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Accompanying material With book at Acc. no. 155162
Type of unit Chapters 5-10
520 ## - SUMMARY, ETC.
Summary, etc. Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The eleventh edition continues to provide the most current and up-to-date content by including coverage on the events over the past year, such as the recession, the terrorist attacks on America, and coverage on the ethical disasters such as the Enron scandal. Realizing that students need a solid understanding of how these events apply to marketing the authors integrate this content throughout the new edition. The changes to this edition are so significant, that this new edition is more like a new text than just a revision.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations - Marketing
9 (RLIN) 74142
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kurtz, David L.
9 (RLIN) 66422
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CD-DVD-VHS
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00000.00
-- INR
-- 13/10/2003
-- Books India, Ahmedabad
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Reference Vikram Sarabhai Library Vikram Sarabhai Library Audio Visual 05/05/2009 D000088 CD000088 04/09/2009 04/09/2009 CD-DVD-VHS

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