An evaluation of continuous consumer panels as a source of marketing information (Record no. 6383)

MARC details
000 -LEADER
fixed length control field 00699nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1960 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Boyd, Harper H
245 ## - TITLE STATEMENT
Title An evaluation of continuous consumer panels as a source of marketing information
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. American Marketing Association
Date of publication, distribution, etc. 1960
300 ## - PHYSICAL DESCRIPTION
Extent 20 p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Marketing research techniques seires A
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Westfall, Ralph L
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- USD
-- 1969-05-22
-- Baker Library Boston
-- 91097
-- 0000-00-00
-- 000015.00
-- 00.00%
-- 00000.00
-- 00002.00
Holdings
Not for loan Barcode Damaged status Withdrawn status Koha item type Lost status Date acquired Full call number Source of classification or shelving scheme Collection code Home library Current library Shelving location Total Checkouts Date last seen Price effective from
  41409     Books   04/05/2009 658.83 B6E9                
Not for Issue 41409     Books Missing 04/05/2009 658.83 B6E9 Dewey Decimal Classification Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks   04/09/2009 04/09/2009