Hidden in plain sight: how to find and execute your company's next big growth strategy (Record no. 58115)

000 -LEADER
fixed length control field 01533nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422101650
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.406
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Joachimsthaler, Erich
9 (RLIN) 30791
245 ## - TITLE STATEMENT
Title Hidden in plain sight: how to find and execute your company's next big growth strategy
Statement of responsibility, etc. Joachimsthaler, Erich
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business School Press
Date of publication, distribution, etc. 2007
-- 110375
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 253 p.
365 ## - TRADE PRICE
Price amount USD 29.95
520 ## - SUMMARY, ETC.
Summary, etc. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of peoples consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your companys growth strategy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
9 (RLIN) 32267
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preference
9 (RLIN) 95863
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers - Research
9 (RLIN) 95223
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00029.95
-- USD
-- 2007-10-30
-- Book Plaza
-- 00270346
-- 13-10-2007
-- IN 504
-- 27-10-2007
-- Approval
-- 001272.87
-- 20.00%
-- 00000.00
-- Mr. H Anilkumar
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library     Slot 2067 (2 Floor, East Wing) 1 658.406 J6H4 163596 06/11/2012 26/10/2012   Books

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