Understanding consumer behaviour (Record no. 52848)

000 -LEADER
fixed length control field 02821nam a2200433Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781578519545
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 016.658
245 ## - TITLE STATEMENT
Title Understanding consumer behaviour
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business School Publishing
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent v, 99 p.
365 ## - TRADE PRICE
Price amount USD 27.77
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Business Fundamentals Series, HBS number: 9543
9 (RLIN) 83560
520 ## - SUMMARY, ETC.
Summary, etc. "Business Fundamentals are collections of Harvard Business School background materials, reflecting HBS courses and supplemented by self-study aids. This collection includes five background notes, one set of consumer behavior exercises, and one article each from Harvard Business Review and California Management Review. The collection addresses some of the key issues and terminology involved in researching, interpreting, and predicting consumer behavior. Although the main focus is the individual consumer, some readings cover industrial customers as well. Included are: ""Consumer Behavior Exercises,"" ""Analyzing Consumer Perceptions,"" ""Analyzing Consumer Preferences,"" ""Discovering What Has Already Been Discovered: Why Did Your Customers Hire Your Product?,"" ""Note on Behavioral Pricing,"" ""Issues of Product Policy,"" ""Torment Your Customers (They'll Love It),"" and ""Uncovering Patterns in Cybershopping."" Emphasis is on recent materials; all but one item was published in 1999 or later. Each item is accompanied by a summary, an outline, learning objectives, and a set of questions, ideas, and exercises."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
9 (RLIN) 28751
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer marketing
9 (RLIN) 56338
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
9 (RLIN) 933
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
9 (RLIN) 26734
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market analysis
9 (RLIN) 74867
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market research
9 (RLIN) 70086
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New product marketing
9 (RLIN) 83561
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product design
9 (RLIN) 60291
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product development
9 (RLIN) 71432
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Psychology
9 (RLIN) 768
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Research methodology
9 (RLIN) 17049
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Test markets
9 (RLIN) 83562
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brown, Stephen
Relator term Contributor
9 (RLIN) 83563
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Christensen, Clayton
Relator term Contributor
9 (RLIN) 83564
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Deighton, John
Relator term Contributor
9 (RLIN) 83565
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dolan, Robert J.
Relator term Contributor
9 (RLIN) 83566
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fader, Peter S.
Relator term Contributor
9 (RLIN) 83567
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fournier, Susan
Relator term Contributor
9 (RLIN) 83568
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gourville, John T.
Relator term Contributor
9 (RLIN) 83569
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moe, Wendy W.
Relator term Contributor
9 (RLIN) 83570
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sarvary, Miklos
Relator term Contributor
9 (RLIN) 83571
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00027.77
-- USD
-- 2006-05-16
-- Baroda Book Corporation
-- 00250743
-- 2006-01-04
-- 1065
-- 2006-04-18
-- F
-- 001305.19
-- 00.00%
-- 07206.98
-- Prof.B H Jajoo
-- 29/09/2004
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Price effective from Koha item type
        Not for Issue Vikram Sarabhai Library Vikram Sarabhai Library   2009-05-04 Slot 1476 (2 Floor, West Wing) R 016.658 U61 160057 2009-09-04 2009-09-04 Reference

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