Internet marketing: building advantage in a networked economy (Record no. 50257)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02155nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071232591 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071232593 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohammed, Rafi A. |
| 9 (RLIN) | 186868 |
| 245 ## - TITLE STATEMENT | |
| Title | Internet marketing: building advantage in a networked economy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| Remainder of edition statement | International edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2004 |
| -- | 178921 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 743 p. |
| 365 ## - TRADE PRICE | |
| Price amount | USD 26.95 |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliographical references and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Internet Marketing: Building Advantage in a Networked Economy, 2e presents a ""road-tested"" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers, that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. --This text refers to an out of print or unavailable edition of this title." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 9 (RLIN) | 47660 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fisher, Robert J. |
| 9 (RLIN) | 186869 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jaworski, Bernard J. |
| 9 (RLIN) | 186870 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paddison Gordon J. |
| 9 (RLIN) | 189743 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 00026.95 |
| -- | USD |
| -- | 2007-10-03 |
| -- | Baroda Book Corporation |
| -- | 00260601 |
| -- | 2007-03-01 |
| -- | 2262 |
| -- | 2007-09-29 |
| -- | Firm order |
| -- | 001164.24 |
| -- | 20.00% |
| -- | 00000.00 |
| -- | Prof. A.K. Jain |
| -- | 20/07/2005 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Item location | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Vikram Sarabhai Library | Vikram Sarabhai Library | 04/05/2009 | Slot 2194 (2 Floor, East Wing) | 658.84 M6I6/2004 | 163427 | 04/09/2009 | 04/09/2009 | Books |