The export marketing imperative (Record no. 50172)

000 -LEADER
fixed length control field 01376nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324222586
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota, Michale R.
9 (RLIN) 185799
245 ## - TITLE STATEMENT
Title The export marketing imperative
Statement of responsibility, etc. Czinkota, Michale R.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Australia
Name of publisher, distributor, etc. Thomson
Date of publication, distribution, etc. 2004
-- 110455
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 252 p.
365 ## - TRADE PRICE
Price amount USD 39.95
520 ## - SUMMARY, ETC.
Summary, etc. Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process ? from beginning to end ? offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
9 (RLIN) 26152
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ortiz-Busonofina, Maria
9 (RLIN) 185800
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ronkainen, Ilkka A.
9 (RLIN) 49644
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00039.95
-- USD
-- 2005-09-30
-- Excel Media
-- 00250559
-- 2005-09-09
-- 632
-- 2005-09-22
-- A
-- 001845.69
-- 15.00%
-- 00000.00
-- Prof.P Oburai
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2009-05-04 Slot 2141 (2 Floor, East Wing) 658.8 C9E9 158791 2009-09-04 2009-09-04 Books

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